Once you have identified and found your customers, suppliers or prospects you will need additional information about them. You might want to;
Increase sales by, in a controlled way, increase credit risk in an expansive customer segment
Secure business critical deliveries by investigating whether the suppliers that have offered you a beneficial price can deliver your business critical merchandise in the long run
Create a greater profit margin and higher prices by finding out before next purchase how important you are to your customer and compare how quickly you get paid compared to your co-suppliers.
Lower your costs by avoiding unnecessary customer losses
Give yourself freedom of action by secured access to daily updated information online and find out how yesterdays news influences your customer or supplier today